Branding
The GERSTEL brand, “MAKING LABS WORK” communicates our mission that we help to optimize our customer’s work in their laboratory.
Our brand stands for the fact that we develop and produce high-quality systems for analytical laboratories in all sectors of science and industry.
Our focus is on products for gas and liquid chromatography, especially for the automation of sample preparation and thermal desorption. As one of the world’s leading providers in this segment, we communicate this positioning clearly and unequivocally with the company tag line: MAKING LABS WORK.
A top priority, our foundation is the demand for quality and a solution-oriented approach. Our success depends on the quality of the solution, the processing, the services, and our employees.
Our identity reflects our claim, we help to optimize our customer’s work in their laboratory, with clear design with graphic blue and white color fields underscoring the straightforwardness of our brand promise.
Brand Guidelines:
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Avenir